consumers willing to pay more for sustainable products nielsen

Third—and this is one of the most interesting aspects for me that we are heavily discussing with many companies—is the opportunity that comes with sustainability in new business building , green business building. Half of global respondents (49%) say they’re inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices. New research from Nielsen finds that increasingly global consumers are willing to pay more for products and services from companies committed to positive social and environmental impact. The Asia-Pacific region was the most willing to pay more for … An online survey of more than 1,000 consumers took place in July and found 68% of respondents said they were willing to pay more for sustainable products. A survey of 51 retail senior-level business executives took place in October. Thirty-four percent said they thought consumers would pay more for sustainable products. The top attributes that more than one-third of consumers were willing to pay more for included: cruelty free (31%), farm raised (32%), organic farming … However, from a sustainability standpoint, consumers in general will choose to fork out money for sustainable products that do not make big dents in their wallets. The survey showed that 55 per cent of global online consumers are willing to pay more for products from companies they know are making a conscious effort to reduce their carbon footprint. According to a survey among affluent consumers in Asia in 2022, 4.5 percent of the respondents were willing to pay over 25 percent more for sustainable luxury products. Or to remain unmoved by those facing increasingly poor living conditions across the globe. Nielsen: Sustainability and company growth 'are not ... - Waste Dive Nielsen Study: Global Consumers Willing the most socially conscious consumers: global survey

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